Florida’s Trusted Business Broker & M&A Advisor

Confidential business valuations, exit planning, and business sales for owners across Florida, from a licensed broker based in St. Augustine.

Licensed, Affiliated, Accountable

Ryan C. Winter, Business Broker with Truforte Business Group · Florida Real Estate Broker License BK3362329 · Verify at the Florida DBPR

Meet Your Broker

Two Minutes on How I Work

Who I am, why owners call me, and what actually happens when you pick up the phone.

Ryan C. Winter is a licensed Florida business broker (license BK3362329) with Truforte Business Group. He is based in St. Augustine and represents owners selling businesses anywhere in Florida.

Want a number first? Get a free valuation estimate or call (904) 789-1276.

Sell Your Business the Right Way, With Preparation, Process, and Precision

Most business owners don’t start with a decision to sell. They start with questions about value, timing, risk, and what comes next. My role is to help you answer those questions clearly and confidentially, then guide you through a disciplined process that protects value and avoids surprises, whether you’re ready to sell now or simply planning ahead.

Step 1

Schedule a Call

100% Free & No Pressure

Your first step toward an accurate, defensible valuation starts with a confidential call. We’ll review your financials, ownership structure, operations, and goals to determine what your business is truly worth in today’s market, not just a rule-of-thumb estimate. This conversation lays the groundwork for positioning your company correctly, attracting qualified buyers, and maximizing value when you decide to sell.

Step 2

Valuation

Get an accurate, professional, fact-based valuation

Once we’ve gathered the necessary financial and operational details, we conduct a comprehensive valuation of your business. This includes normalizing earnings, identifying add-backs, assessing risk factors, and benchmarking against comparable transactions. The result is a clear, data-backed valuation range you can stand behind, designed to attract serious buyers while protecting your credibility in the market.

Step 3

Transition to New Owners

Listing, Marketing, & Selling Your Business

A successful sale doesn’t end at closing. It hinges on a smooth transition. We work with you to plan and execute a structured handoff to the new owners, ensuring continuity for employees, customers, and operations. From transition timelines to knowledge transfer and post-close support, this step protects the value of what you’ve built and sets both you and the buyer up for long-term success.

Thinking About Selling?

Start With the Right Page

The GuideHow to sell a business in FloridaThe complete owner's guide: valuation, finding buyers, due diligence, costs, and closing.Read the guide →Work With RyanSell your business in Florida with a licensed brokerWhat Ryan C. Winter does at each stage, from confidential valuation to closing day.See how it works →Free ValuationRequest a confidential business valuationNo cost, no obligation, and nobody finds out you asked.Request a valuation →Choosing a BrokerThe best business brokers in Florida, reviewedAn honest look from inside the industry at who does what well.Compare brokers →

Why Florida Sellers Choose Ryan C. Winter

Licensed and Accountable

Florida Real Estate Broker License BK3362329, verifiable with the Florida DBPR. Member of the International Business Brokers Association and Business Brokers of Florida.

Selling Florida Businesses Since 1994

Ryan C. Winter is a Business Broker with Truforte Business Group, which has represented Florida owners for more than three decades, with hundreds of transactions from $100,000 to $25 million and offices in Fort Myers, Sarasota, Fort Lauderdale, Orlando, and Jacksonville.

A Statewide Buyer Pool

Truforte has more than 50 Florida businesses on the market right now, each marketed confidentially through the Business Brokers of Florida co-brokerage network, so your listing reaches every member broker’s buyers in the state.

Confidential by Design

Your business is marketed without identifying details. Every buyer signs a non-disclosure agreement and shows they are financially qualified before learning who you are.

5.0 on Google from 5 reviewsRead them →

Recently Sold Through Truforte Business Group

Businesses Like Yours, Sold in Florida

SoldAsian Fusion RestaurantCape Coral, Lee County
SoldAccounting and Bookkeeping PracticeBrevard County
SoldMedical SpaNaples, Collier County
SoldPack and Ship BusinessLee County
SoldPool Service and RestorationLee County
SoldDry CleanersSouthwest Florida
SoldUpscale Nail SalonFlorida
SoldAHCA-Licensed Home Health AgencyManatee and Sarasota Counties
SoldNon-Emergency Medical TransportationManatee and Sarasota Counties

Sold by Truforte Business Group brokers statewide. Ryan C. Winter is a Business Broker with Truforte Business Group, and your listing is marketed through the same statewide buyer network.

How to Actually Sell Your Business in Florida

This video walks through the essential insights every business owner should understand when thinking about selling, from what drives value to how the sale process actually works from start to finish. Selling a business is one of the most impactful financial decisions an owner will make, but without the right guidance it can quickly become confusing and overwhelming. That’s where a trusted advisor comes in. I work with owners across Florida, from my home base in St. Augustine, to help them understand their business’s worth, prepare for a sale with confidence, and navigate the transaction with clarity and discretion. Whether you’re years away from an exit or considering taking the next step now, this video is a great starting point, and I’m here to help you go deeper and tailor a plan that fits your goals.

What Clients Say on Google

"Ryan is a consummate professional of highest integrity. If you are looking for great energy and speedy communication, you found the right business broker. Very knowledgeable and transparent, highly recommend Ryan!"

"Ryan is a very personable, knowledgeable and makes the experience feel like a breeze. His attention to detail and dedication to his clients shines through his work."

"Great broker and very knowledgeable! I especially appreciate how I can search the businesses for sale on his site."

Let's talk about your business.

Florida Businesses For Sale

View Featured Listings

Browse current businesses for sale in Florida, listed through Truforte Business Group. From established service companies to growing retail operations, find your next opportunity.

View Featured Listings

Free Valuation Tool

What Is Your Business Worth?

Thinking about selling? Get a free, data-driven estimate of your business value in under 3 minutes. Our calculator uses your revenue and industry to give you a realistic starting point.

Try the Free Valuation Calculator