Free business valuation calculator
See a starting value range on screen in about three minutes, then get the full report by email if you want it.
Start with four basics
Then ten quick ratings. Your starting range shows on screen as soon as you finish.
Rate your business on 10 value drivers
Select the option that best describes your business. Be honest: the more accurate your answers, the more useful your estimate will be.
Your value score
Value driver breakdown
✓ Driving value up
△ Improve before you sell
Review your number with me
This is a starting estimate. A broker valuation looks at your actual financials, local market conditions and deal structure. I prepare them free and confidential for owners anywhere in Florida.
Prefer a written opinion of value? Request a broker valuation.
Or call or text (904) 789-1276 · Ryan C. Winter, Truforte Business Group
This tool provides a general estimate for educational purposes and is not a formal business appraisal. Actual values vary based on financial records, market conditions, deal structure, and buyer demand. Speak with a qualified business broker for a professional valuation.
How the business valuation calculator works
This calculator uses a Seller’s Discretionary Earnings (SDE) multiple, the same method buyers and business brokers use to value small, owner-operated companies. You enter your annual revenue, your SDE, your industry, and a few details about your operations, and the tool returns an estimated value range based on typical SDE multiples for your industry, adjusted for your ratings and years in business.
What affects the value of your business
Several factors move your number up or down: profitability and SDE, your revenue trend, industry and buyer demand, how dependent the business is on you as the owner, recurring versus one-time revenue, customer concentration, and the quality of your books and records. Two businesses with the same revenue can be worth very different amounts once these factors are weighed.
Who this is for
The calculator is built for Florida owner-operated businesses whose owners are thinking about selling, planning for retirement, or simply want to know where they stand before making a move.
Why a calculator is only a starting point
An online estimate is a useful range, not a formal valuation. Your final value depends on the quality of your financials, the story behind the numbers, and how your business is positioned to a buyer. For a confidential, broker-prepared opinion of value, reach out to Ryan C. Winter, a licensed business broker based in St. Augustine and serving all of Florida.
Disclaimer: This page is general information, not legal, tax, accounting, or financial advice. I am a licensed business broker, not an attorney or accountant. Every business and every sale is different, and laws and tax rules change, so talk with a licensed attorney and a CPA about your situation before you act on anything here.