How to Choose the Right Business Broker

Choosing a broker is one of the more consequential decisions in a sale. A quick rundown of what a good one does, and the warning signs worth walking away from.

What This Video Covers

• What a skilled broker actually does for you
• Why confidentiality and buyer vetting matter
• Red flags: inflated upfront valuations and high upfront fees

The Short Version

A broker should value your company accurately, hold confidentiality through the entire process, qualify buyers before they see anything identifying, and manage the deal through closing. Be cautious with anyone who wins your listing by quoting an inflated value before reviewing your financials, or who asks for large fees before any work is done.

Go Deeper

Read an honest guide to the best business brokers in St. Augustine, or run your numbers with the free business valuation calculator. If you would rather talk it through, reach out. I am based in St. Augustine and work with business owners across Florida, and the first conversation is confidential and free.