Sell your Florida business confidentially, with no upfront fees.
I’m Ryan C. Winter, a licensed business broker with Truforte Business Group, based in St. Augustine and working with owners across Florida.
Or call or text (904) 789-1276 · Ryan C. Winter, Truforte Business Group
- No upfront feesA success fee at closing
- Six to twelve monthsTypical for main street businesses
- Licensed broker BK3362329Verify at the DBPR
- ★ 5.0 on GoogleFrom 5 reviews
Three questions owners ask first
What is my business worth?
It depends on your earnings and how much risk a buyer takes on, not on revenue alone. My free calculator gives you a confidential starting range in a few minutes.
How long will it take?
Most main street businesses take six to twelve months from listing to closing. Clean books and a realistic price are what shorten it.
What will it cost?
A success fee paid at closing that varies with the size of the transaction, within a broad range of 8 to 15 percent. Nothing upfront.
How a sale works
A confidential conversation and an honest valuation
You tell me your goals and timing, and I value the business from your financials, with the math shown. You decide whether and when to go to market.
Confidential marketing to screened buyers
Your business is marketed without its name, statewide through the Business Brokers of Florida network and national listing sites. Buyers sign a non-disclosure agreement and show they can close before they learn who you are.
A purchase agreement, due diligence, and closing
I negotiate price and terms into a purchase agreement with contingencies (some deals start with a letter of intent), then keep due diligence, financing, and the lease on schedule through closing. Your attorney and CPA handle the legal and tax side.
How confidentiality works
- A blind listing: buyers see the industry, the general area, and the financial profile, never your name.
- A signed non-disclosure agreement before any buyer sees details.
- Buyer screening first, including proof of funds or lender pre-qualification.
- Key customer names stay masked until an accepted offer, with extra safeguards when the buyer is a competitor.
- Limited contact with your business: buyers go through me, not your staff.
- Nobody is told, not employees, customers, or suppliers, unless and until you decide.
Recently sold through Truforte Business Group
- SoldAsian fusion restaurantCape Coral, Lee County
- SoldAccounting and bookkeeping practiceBrevard County
- SoldMedical spaNaples, Collier County
- SoldPack and ship businessLee County
- SoldPool service and restorationLee County
- SoldDry cleanersSouthwest Florida
- SoldUpscale nail salonFlorida
- SoldAHCA-licensed home health agencyManatee and Sarasota Counties
- SoldNon-emergency medical transportationManatee and Sarasota Counties
Sold through Truforte Business Group brokers statewide. I am a Business Broker with Truforte Business Group, and your listing is marketed through the same statewide buyer network.
What clients say about working with me
From valuation and preparation through the sale itself, I work as your business advisor, not just a listing agent. These are Google reviews from people I have worked with.
★★★★★
“Ryan is a consummate professional of highest integrity. If you are looking for great energy and speedy communication, you found the right business broker. Very knowledgeable and transparent, highly recommend Ryan!”
Anders Moeller, Google review
★★★★★
“Ryan is a very personable, knowledgable and makes the experience feel like a breeze. His attention to detail and dedication to his clients shines through his work.”
Jaime Frantzen, Google review
★★★★★
“Ryan was super helpful in developing our business systems, internal and client facing. Especially after acquiring another business!”
Zach Foster, Google review
★★★★★
“Great broker and very knowledgeable! I especially appreciate how i can search the businesses for sale on his site.”
Nathan McKay, Google review
Read all 5 reviews on Google (5.0 average)
The firm behind me: Truforte Business Group, since 1994
I list and sell businesses through Truforte Business Group, a Florida brokerage headquartered in Fort Myers. These Google reviews come from the firm’s clients and name the Truforte broker each one worked with.
★★★★★
“Charbel is exceptionally knowledgeable, pleasant, accommodating, and a natural with people.”
Barry McCarthy, Google review (sold with Charbel)
★★★★★
“He helped sell my restaurant quickly and made the whole process smooth and stress-free.”
Jeffry Cariello, Google review (sold with Tom)
★★★★★
“Tom was professional, knowledgeable, and supportive throughout the entire process of buying my business.”
Roly Gil, Google review (bought with Tom Davanaugh)
Meet Ryan
I have helped owners buy and sell businesses since 2018, and I work under Truforte Business Group, which has sold Florida businesses since 1994.
I keep a deliberately small book of clients, so each owner gets my own time and I answer my own phone.
My background spans SaaS operations and M&A advisory, so I look at your business the way a buyer and a lender will.
Questions owners ask about working with me
Who is Ryan C. Winter?
Ryan C. Winter is a licensed Florida business broker (Florida real estate broker license BK3362329) with Truforte Business Group. He is based in St. Augustine and helps owners across Florida value, prepare, and confidentially sell their businesses, and helps buyers find and close on the right business.
What areas of Florida does Ryan serve?
All of Florida. He works most often in St. Augustine, Jacksonville, and St. Johns, Duval, Clay, Nassau, and Flagler counties, and he represents owners statewide through Truforte Business Group and the Business Brokers of Florida listing network.
How much does Ryan charge to sell a business?
A success fee paid at closing that varies with the size of the transaction, within a broad range of 8 to 15 percent, with no upfront fees.
What kinds of businesses does Ryan sell?
Owner-operated main street and lower middle market businesses across most industries, including home services and the trades, healthcare and professional practices, restaurants and retail, transportation, manufacturing, and e-commerce. His Florida selling guide links industry guides for dozens of business types.
How do I find out what my business is worth?
Start with the free valuation calculator for a confidential estimate, or request a free broker valuation. Both are free and confidential.
Is Ryan C. Winter licensed?
Yes. He holds Florida Real Estate Broker license BK3362329, which anyone can verify with the Florida Department of Business and Professional Regulation (DBPR), and he is a member of the International Business Brokers Association (IBBA) and Business Brokers of Florida (BBF).
How long does it take to sell a business in Florida?
Most main street businesses take six to twelve months from listing to closing. Clean financials and a business that runs without the owner every day tend to move faster. Here is a realistic timeline.
The first conversation is free and confidential.
Or call or text (904) 789-1276 · Ryan C. Winter, Truforte Business Group