Selling Your Business Has Never Been Easier
Ryan C. Winter is a licensed business broker with Truforte Business Group. Our step-by-step listing process makes it simple to understand your business’s value, prepare to sell, list your business, and transition with ease. We’ll guide you every step of the way.
Step 1 - Free, No-Obligation Business Valuation
Join 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value, a comprehensive analysis of your score, and a detailed action plan for how to improve your score on each. It’s 100% free and only takes 13 minutes.
Step 2 - Evaluate your Readiness to Exit
Step 3 - Get Your Freedom Score
There comes a time when the sale of your company will generate enough income to fund the rest of your life. We call it the Freedom Point. Get your free Freedom Score Report, a comprehensive analysis of your financial readiness to enter the next phase of your life.
Step 4 - Schedule Your Free Listing Prep Session
A 45-minute call with Ryan to review your Value Builder Score and determine next steps for you and your business.
Trusted by Businesses Since 1994
Truforte Business Group
Ryan C. Winter is a licensed Business Broker with Truforte Business Group, representing business owners in Florida and in many other states through Truforte’s broad brokerage capabilities and national reach. By partnering with one of Florida’s most respected business brokerage firms, Ryan provides sellers and buyers with a confidential, trusted, and highly effective path to completing a business sale or acquisition.
Truforte has been a leader in the confidential sale of Florida businesses for many years. Their philosophy—“Trust is the strength of healthy relationships”—aligns directly with Ryan’s approach to advisory work and client relationships. As members of the Business Brokers of Florida (BBF) and the International Business Brokers Association (IBBA), and with leadership that includes Certified Business Intermediaries (CBI), Truforte offers a level of professionalism, ethical standards, and buyer exposure that sets them apart.
Ryan brings complementary strengths to the partnership, offering operational expertise, exit-readiness consulting, and value-growth advisory services that help owners prepare their companies for a stronger, more profitable sale. As a licensed broker operating within Truforte’s trusted framework, Ryan is able to assist with business sales throughout Florida and across multiple states—leveraging both his consulting background and Truforte’s national and international buyer network.
Together, Ryan and Truforte deliver a comprehensive, relationship-centered approach that helps business owners maximize value, maintain confidentiality, and achieve successful transitions.
FAQ
How long does it take to sell a business in Florida?
The average timeframe is 6–12 months, depending on the size of the business, financial quality, industry, and buyer demand. Some well-prepared businesses sell in a few weeks, while others—especially those with complex operations or inconsistent financials—take longer. Preparing early and having clean books can shorten the timeline.
How much is my business worth?
Most Florida businesses are valued using Seller’s Discretionary Earnings (SDE) or EBITDA multiples, depending on size. Multiples vary widely by industry. A broker will evaluate financials, add-backs, assets, location, competition, and growth prospects to determine a market-based price. Ryan also conducts value-growth analysis beforehand to help owners improve their number.
Do I need to keep the sale confidential?
Yes — confidentiality is essential. Truforte uses proven methods to market your business without revealing your identity, including blind listings, screened buyers, and strict nondisclosure agreements (NDAs). Employees, competitors, and customers should not know until the right time.
What documents do I need to sell my business?
Typically you will need:
Last 3 years of tax returns
Profit & loss statements
Balance sheets
List of assets/equipment
Copy of lease or property details
Employee overview
Customer/revenue breakdown
Inventory (if applicable)
Ryan helps prepare these and works with you to clean up financials for stronger valuation and smoother due diligence.
Do I have to tell my employees I’m selling?
Not initially. In most cases, employees learn about the sale after a buyer has been vetted and the deal is far along. This protects your team, preserves stability, and allows the transition to be handled professionally.
How do buyers find out about my business without revealing who I am?
Your business is listed under a general description (industry, region, revenue range) on major confidential business-for-sale platforms, and only qualified buyers who sign an NDA receive details. Truforte’s confidential marketing network also reaches both national and international buyers.
What will I owe in commission?
Business broker commissions are typically a percentage of the purchase price, paid only when the sale closes. Rates vary by deal size. Ryan will always discuss the commission structure clearly upfront—no surprises.
Why should I use a licensed business broker instead of selling myself?
You may only get one shot to sell your business to a qualified buyer. Owners who try to sell on their own often struggle with:
Pricing accurately
Maintaining confidentiality
Managing unqualified buyers
Negotiating terms
Handling due diligence
Keeping the business running during the sale
A broker protects confidentiality, vets buyers, markets widely, negotiates strongly, and increases the likelihood of a successful close.
Ryan adds the advantage of pre-sale value-building, improving your final sale price.